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The only meeting dedicated to the African Messaging and SMS community

In response to the strong demand from the messaging community, we are pleased to announce the first regional Messaging & SMS Summit Africa 2017.

After three years of Messaging & SMS World in London, the mobile messaging industry’s only dedicated event is now going on the road to bring together not only MNOs, aggregators and wholesale carriers, but also leading messaging players & innovators in VoIP and RTC technology in Africa.

Co-located with Capacity Africa 2017, the summit offers unrivalled insights into opportunities in this growing sector, as well as the chance to hear from figures leading innovation in business models and messaging solutions. With a dedicated Messaging networking space, Messaging & SMS Summit Africa is the ideal platform to maximise business revenue opportunities and establish new partnerships in Africa.

Interested in speaking?

Please contact Martina Höllbacher: martina.hollbacher@capacitymedia.com

Messaging and SMS Summit Africa Agenda
Co-located with Capacity Africa 2017

PRE-EVENT: Monday 4 September 2017


6:00pm
Welcome Drinks Reception


Start your Messaging & SMS Summit Africa 2017 experience in style at the Official Welcome Drinks Reception, giving you the perfect opportunity to meet many new faces in the industry and catch up with your colleagues in a beautiful outside setting.

DAY ONE: Tuesday 5 September 2017


08:00
Registration & networking breakfast

Please note, these sessions will take place in the Capacity Africa conference room


09:30am
Capacity Media Welcome


09:35am
Official opening of Capacity Africa 2017 / Messaging & SMS Summit Africa 2017


09:50am
Keynote address

Godfrey Mutabazi, Executive Director, UGANDA COMMUNICATIONS COMMISSION


10:20am
Analyst insight – Market value of A2P and P2P in Africa

Many carriers these days see SMS as on key way of monetising their networks, but how much is the messaging market really worth? Get crucial information for strategy planning from experts on regional growth within A2P and P2P across Africa.


10:40am
Analyst insight – Mapping global A2P messaging trends

Highlighting the most exciting developments within the A2P market, hear from analysts as they present innovative case studies from across the globe and predict general industry trends. Be inspired by successful businesses or find your unique niche for new opportunities.



11:00am
Coffee break & Networking Break
Take a break from your business meetings and conference sessions, and grab a coffee and snack to recharge for the rest of the day.


11:30pm

[Panel discussion]
Monetising the A2P Potential – How aggregators and operators can grow their SMS revenue

Having heard about the potential of the A2P market, this panel discussion will look at various approaches to entering the industry for both aggregators and network operators, and debate the best ways to expand market reach. Which platforms and technology upgrades are required? How can SMS be integrated with other services such as voice? Which partnerships are possible and which are most beneficial?

Purumedh Gupta, VP & Business Head for Airtel Business, Africa, BHARTI AIRTEL
Taha Jiwaji, Founder & CEO, BONGO LIVE
Sharad Kumar Thukral, CEO MENA, ROUTE MOBILE
Alice Katheu, General Manager, SOUTHWELL SOLUTIONS AFRICA


12:30pm
Lunch & networking


Join all attendees at lunch for a chance to catch up with colleagues and plan for the afternoon ahead.


2:00pm
[Panel discussion]
Creating industry awareness – Supporting best business practices against fraud

There is undeniably great potential within the messaging industry, but to ensure it lives up to expectations, an adjustment of business mentality might be in order as fraud is not only costing SMS businesses, but also damaging the reputation of the industry. Where does the responsibility for supporting best business practice lie? How can cooperation be improved? And how do operators walk the fine line between protecting revenue and encouraging innovation?


Ian Waller, Carrier Relations Director, CLX COMMUNICATIONS
Paul Johnson, Mobility Sales Director – Africa, TATA COMMUNICATIONS


2:45pm
Strong against fraud through technology – Securing your networks to maximise revenue

Whether it be grey routes, SIM farms or SMiShing, fraud is costing operators and aggregators money. Various fraud solution providers are promoting solutions said to safeguard networks against these trespasses, but with the wide variety of products we require, which are really worth investing in? Which bring the best ROI and where do the benefits and shortcomings lie? Can too much protection harm the business?



3:00pm
Coffee & networking break

Take a break from your business meetings and conference sessions, and grab a coffee to recharge for the rest of the afternoon


3:30pm
[Panel discussion]
Beyond 2FA and banking notifications – Discovering innovative A2P uses and technology upgrades

Mobile wallets and secure authentication processes have been amongst the most popular uses of A2P messaging next to the classic marketing text. Yet, where can the messaging industry go from here? How much potential do AI and chat bots really have and where are industry standards at right now? Which opportunities will be available within IoT and especially M2M and how can operators and aggregators tap into this market now?

Aditya Dhruva, VP & Head - Messaging and Data Business, MAHINDRA COMVIVA
Brian Waluchio, CEO - East Africa, OXYGEN8


4:15pm
[Panel discussion]
Messaging App VS. SMS – Can the text’s ubiquity lead to industry reconciliation?

The rise of the OTT messaging app has not destroyed the potential of the humble text message. Yet, the “us-versus-them” attitude is still prevalent within the industry. With SMS being praised for its international ubiquity, does it have any role to play in the ever-expanding universe of over-the-top communication applications? Can industry experts see a future where SMS and app integration lead to a reconciliation of network providers and OTTs?

Themba Michael Moyo, Technical Director, Teta Mobile Chat


5:00pm

Evening Drinks Reception

Toast the successes of Day One and newly found business partners at the official Messaging & SMS Summit Africa 2017 drink reception.

DAY TWO: Wednesday 6 September 2017


08:45am
Networking & breakfast


09:30am
ROUNDTABLE DISCUSSIONS

Join our open roundtable discussions for a unique opportunity to actively debate key industry topics with your peers. These is no RSVP necessary, just turn up on the debate and enjoy a thought-provoking debate and exchange of ideas.

TOPIC 1: KNOWING WHAT IS LEGAL – NAVIGATING THE REGULATORY MINEFIELD

TOPIC 2: BUILDING A MESSAGING COMMUNITY IN AFRICA - HOW TO ENSURE INDUSTRY INTERESTS ARE BEING SUFFICIENTLY REPRESENTED

TOPIC 3: CONSUMER TRENDS ACROSS THE CONTINENT – HOW ARE A2P BUSINESSES CHANGING


11:00am
Morning coffee & networking break

Take a break from your business meetings and conference sessions, and grab a coffee to recharge for the rest of the day


11:50am

Dedicated SMS Meet & Greet


12:30pm
Lunch & networking

Join all attendees at the Day Two lunch for a chance to catch up with colleagues and plan for the final afternoon ahead.


2:30pm
Close of Messaging & SMS Summit Africa 2017

 



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