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Teliasonera Interview

TeliaSonera International Carrier owns and operates one of the world’s most extensive fiber backbones. Led by Brendan Ives, since 2014, his involvement has driven the successful expansion in the Americas and Middle East. As one of the participants on our opening keynote panel we asked Brendan to give us an insight into the current industry and the road to come. 

What do you think will be the next biggest development within telecoms?
Innovation used to be all about technology, nowadays it’s more about how we use it. This is imposing a redefinition of telecoms, requiring us to look at the whole ecosystem with the demands of the end-user in mind. A mobile lifestyle where “home is where my phone is” and life is dependent on always being connected, will put new demands on all of us.

To support this we need to open up for new business models and ways of collaborating. But I’m convinced that we as a global backbone provider have an increasingly important role to play in a world where the demands on agility, elasticity and scalability are ever increasing.

What are your strategic priorities in Europe over the next 12 months?
Footprint wise we’re pretty happy with where we are at right now. Strategically our focus is on delivering an exceptional customer experience (with sizable investments in time and money going into both process and support system development) and driving the take-up of new services such as IPX and our Network Outsourcing suite.

What do you think the biggest challenge facing the industry are at the moment?
The emergence of traffic-intense applications and end-user behaviour are behind a bandwidth explosion which on one hand is great. But real challenges lie in handling the increasingly dynamic nature of the traffic itself. Carriers who don’t, or can’t, reinvent themselves will invariably be left behind.

What do you hope to achieve by attending Capacity Europe 2015?
Capacity Europe is a great forum for meeting our key customers and business partners. For me personally it’s an opportunity to sit down face to face and discuss what’s working well, what’s perhaps not working so well and reset the agenda for the quarters ahead. 

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