Messaging & SMS World 2017
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Agenda 2017

DAY ONE: TUESDAY 28 NOVEMBER


8:00am - 9:00am 

Registration and networking breakfast


9:00am - 10:00am 
THE NEXT ERA OF THE GLOBAL MOBILE MESSAGING & SMS MARKET 
With Google publishing their decision to end the use of 2FA earlier this year, some would advocate it’s a step in the direction of the inevitable demise of SMS. Nevertheless, without downplaying the obstacles the industry faces, the global messaging & SMS market is growing and evolving. Enterprise SMS, banking applications and mobile payments are all on the rise, attesting to a bright future for the industry. This panel will debate the drivers that are set to disrupt the SMS market over the next 5 years, both for the better and for the worse.

10:00am – 11:00am 

THE COUNTDOWN IS ON – NAVIGATING THE WAY TO GDPR COMMENCEMENT 
With less than a year until GDPR comes into force, the deadline is certainly nigh and the biggest challenge left looming over the industry is the element of time. The new EU regulation is a business fundamental, offering organisations a detailed plan of action a competitive advantage in securing new enterprise A2P business. How is GDPR expected to be pivotal in shaping the SMS market of tomorrow? More so, in being GDPR compliant and offering the end-user confidence in their SMS supply chain, how can companies thrive off the opportunities this monumental legal framework provides?
Confirmed Speakers
Lee Suker, Market Development Director, XCONNECT

11:00am – 11:30am
Morning coffee and networking break


11:30am – 12:30pm 
ENTERPRISE ROUNDTABLE - BUILDING STRONGER ENTERPRISE A2P PARTNERSHIPS 

12:30pm – 1:00pm 
ANALYST INSIGHT
Confirmed Speaker
Nick Lane, Mobile Insight Analyst, MOBILE SQUARED

1:00pm – 2:00pm 
Networking lunch

2:00pm- 3:00pm 
THE JURIES STILL OUT- ENVISAGING THE MARKET EFFECT OF RCS MEF WORKSHOP
In requiring all networks and manufacturers to play ball, being ubiquitous is a fundamental component in RCS being lucrative. The industry is crying out for clarity, on the commerciality of RCS, its projected market impact, and the natural next steps for the mobile messaging technology. The biggest unanswered question still remains: will the widespread adoption of RCS ever come into fruition?

3:00pm- 3:30pm 
Afternoon Coffee & Networking Break

3:30pm -5:00pm 
MEF WORKSHOP

5:00pm – 6:00pm Drinks Reception

7:00pm – 10:00pm Messaging & SMS World Awards 2017

DAY TWO: WEDNESDAY 29 NOVEMBER

8:30am – 9:30am
Networking breakfast


9:30am – 10:30am
MESSAGING & SMS WORLD 2017 WINNING AWARDS PRESENTATION

10:30am – 11:15am 
THE BUDDING ROMANCE BETWEEN SMS & IOT – AN OPPORTUNITY TO REINVENT? 
There is a harmonious feeling within the industry that IoT isn’t simply just a new revenue stream, but an opportunity for the SMS industry to revamp. As IoT interest surges, SMS aggregators are beginning to explore how they can profit off SMS’s role in the digital revolution of IoT adoption. How can the SMS market cash in by advancing this relationship with key IoT players and in turn innovate the SMS landscape?
Confirmed Speaker
Carl Powell, Director of Global Connectivity, TWILIO

11:15am – 12:00pm
Morning coffee and networking break


12:15pm – 12:45pm 
A SHARING OF BEST PRACTICE IN MONETISING GREATER A2P REVENUES 
Maximising profit generation from A2P is a primary concern for operators, with many falling short of optimising true revenue potential. Illegal A2P traffic is a crucial cause in stripping operators of their likely yield along with lack of engagement with their enterprise customers. This session will unite innovative and forward thinking players as they share what security, legal and commercial steps and precautions they are taking, both to protect and boost their A2P revenues.
Moderator
James Williams, Founder & CEO, MRCONNECTIVITY
Confirmed Speakers
Aditya Dhruva, VP and Head of Messaging & Broadband Solutions, MAHINDRA COMVIVA
Ira Cohen,
VP Business Development and Marketing, MMD CONNECT

12:45pm – 1:00pm 
THE FUTURE OF SMS IN A WORLD OF AI
Confirmed Speaker
Macgregor Lennarz, Commercial Director, JUNTOS

1:00pm – 2:00pm 
Networking Lunch


2:30pm
End of Messaging and SMS World 2017

 
 

 



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