Messaging & SMS World 2017
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Agenda 2017

DAY ONE: TUESDAY 28 NOVEMBER


8:00am - 9:00am 

Registration and networking breakfast 

9:00am - 10:00am

THE NEXT ERA OF THE GLOBAL MOBILE MESSAGING & SMS MARKET 

With Google publishing their decision to end the use of 2FA earlier this year, some would advocate it’s a step in the direction of the inevitable demise of SMS. Nevertheless, without downplaying the obstacles the industry faces, the global messaging & SMS market is growing and evolving. Enterprise SMS, banking applications and mobile payments are all on the rise, attesting to a bright future for the industry. This panel will debate the drivers that are set to disrupt the SMS market over the next 5 years, both for the better and for the worse. 


ModeratorNick Lane, Chief Insight Analyst, 
MOBILESQUARED 
Confirmed Speakers
Robert Gerstmann, President & Co-founder, 
CLX COMMUNICATIONS 
James Lasbrey, 
Director of Carrier Relations, NEXMO
Andrew McGrath, SVP of Messaging and Services,  
VODAFONE CARRIER SERVICES 

10:00am – 11:00am 

THE COUNTDOWN IS ON – NAVIGATING THE WAY TO GDPR COMMENCEMENT 

With less than a year until GDPR comes into force, the deadline is certainly nigh and the biggest challenge left looming over the industry is the element of time. The new EU regulation is a business fundamental, offering organisations a detailed plan of action a competitive advantage in securing new enterprise A2P business. How is GDPR expected to be pivotal in shaping the SMS market of tomorrow? More so, in being GDPR compliant and offering the end-user confidence in their SMS supply chain, how can companies thrive off the opportunities this monumental legal framework provides? 


Moderator: Alan Burkitt-Gray, Executive Editor, 
CAPACITY MEDIA
Confirmed Speakers
Adrian Brookes, Director of Solutions Engineering, 
TATA COMMUNICATIONS 
Lee Suker, Market Development Director, 
XCONNECT 

11:00am – 11:30am Morning coffee and networking break

11:30am – 12:00pm  
ANALYST INSIGHT

Confirmed Speaker 
Nick Lane, Chief Insight Analyst, MOBILESQUARED 

12:30pm – 2:00pm Networking lunch

2:00pm- 3:00pm 
THE JURIES STILL OUT- ENVISAGING THE MARKET EFFECT OF RCS

In requiring all networks and manufacturers to play ball, being ubiquitous is a fundamental component in RCS being lucrative. The industry is crying out for clarity, on the commerciality of RCS, its projected market impact, and the natural next steps for the mobile messaging technology. The biggest unanswered question still remains: will the widespread adoption of RCS ever come into fruition? 


Moderator: Simeon Coney, Chief Strategy Officer, 
ADAPTIVE MOBILE 
Confirmed Speakers
Martin Repp, Senior Product Manager, Group Innovation RCS, 
DEUTSCHE TELEKOM 
Paul Ruppert, 
Consultant, GSMA 
Javier Sainz, Director of Carrier Relations, 
OPENMARKET  
Tim Houlihan, A2P Messaging Development Europe, 
TELEFONICA
Chris Wright, VP Product and Strategy, 
SYNIVERSE

3:00pm- 3:30pm Afternoon Coffee & Networking Break

3:30pm -5:00pm 
MEF WORKSHOP 

HOW TO TRANSITION TO THE NEXT ERA OF ENTERPRISE MESSAGING

Enterprise mobile messaging is enjoying steady growth driven by new use cases, new market entrants and new technologies. It is a solid and profitable channel, hence the market needs to both maintain a strong foothold on the status quo, whilst transitioning in parallel towards the next era of enterprise messaging.

Enterprises need to understand both consumer demand and new communication trends if they are to engage their customers, whereas simultaneously improving their business practices. Mobile network operators need to swiftly adjust infrastructure to support changing demands of both consumers and enterprises for faster and more sophisticated engagement processes. And for all market players it’s essential to harness the value that can be added to A2P delivery and keep ahead on new technologies. MEF’s Future of Messaging Programme will host two expert sessions looking at how different stakeholders are preparing for change.

·        What are businesses demanding from enterprise messaging players?

·        How can you stay competitive in enterprise messaging delivery – today and tomorrow?

·        And how can you stay ahead of the game and not be disrupted?

Confirmed speakers:
Rob Malcolm, VP Marketing & Online Sales, CLX COMMUNICATIONS
Giovanni Benini, Senior Director, Product Management, OPENMARKET
Ian Germer, Director of Communication Services, ORANGE 
Daniele Mensi, GM International & VP Growth, UBIQUITY

5:00pm – 6:00pm Drinks Reception

7:00pm – 10:00pm Messaging & SMS World Awards 2017





DAY TWO: WEDNESDAY 29 NOVEMBER

8:30am – 9:30am
Networking breakfast 

9:30am – 10:30am MESSAGING & SMS WORLD 2017 WINNING AWARDS PRESENTATION

10:30am – 11:15am 
THE BUDDING ROMANCE BETWEEN SMS & IOT – AN OPPORTUNITY TO REINVENT? 

There is a harmonious feeling within the industry that IoT isn’t simply just a new revenue stream, but an opportunity for the SMS industry to revamp. As IoT interest surges, SMS aggregators are beginning to explore how they can profit off SMS’s role in the digital revolution of IoT adoption. How can the SMS market cash in by advancing this relationship with key IoT players and in turn innovate the SMS landscape? 

Moderator: 
James Pearce, Deputy Editor, 
CAPACITY MEDIA
Confirmed Speaker
Pankaj Jain, Lead Global Contract Manager - IoT Services, 
AT&T 
Rob Malcolm, VP Marketing & Online Sales, 
CLX COMMUNICATIONS 
Csaba Fulop, Voice & Messaging Sales Senior Account Manager, 
TURK TELEKOM INTERNATIONAL 
Carl Powell,
 Director of Global Connectivity, TWILIO 

11:15am – 12:00pm Morning coffee and networking break

12:00pm – 12:45pm 
A SHARING OF BEST PRACTICE IN MONETISING GREATER A2P REVENUES

Maximising profit generation from A2P is a primary concern for operators, with many falling short of optimising true revenue potential. Illegal A2P traffic is a crucial cause in stripping operators of their likely yield along with lack of engagement with their enterprise customers. This session will unite innovative and forward thinking players as they share what security, legal and commercial steps and precautions they are taking, both to protect and boost their A2P revenues. 

Moderator
James Williams, Founder & CEO, 
MRCONNECTIVITY
Confirmed Speakers
Clive Steady, Director of Sales, 
 ANAM TECHNOLOGIES
Aditya Dhruva, 
VP and Head of Messaging & Broadband Solutions, MAHINDRA COMVIVA 
Ira Cohen, VP Business Development and Marketing, MMD SMART 
Chris Pozzi, Business Manager for A2P SMS, Payments & Voice, 
O2
Tina Petrovik, A2P Product Manager, TELENOR GROUP 

12:45pm – 1:00pm 
INTERVIEW: THE FUTURE OF SMS IN A WORLD OF AI 

Moderator: Tim Green, Features Editor, MOBILE ECOSYSTEM FORUM
Confirmed Speaker
Macgregor Lennarz, Commercial Director, 
JUNTOS
Surash Patel, VP/GM, EMEA, REALNETWORKS

1:00pm – 2:30pm Networking Lunch

2:30pm -End of Messaging and SMS World 2017

 



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