Capacity Conferences

2014 Agenda Overview

8:15am Registration and breakfast

8:55am OPENING REMARKS FROM THE CHAIR

9:00am KEYNOTE PRESENTATIONS
PROSPECTS FOR THE CONTENT MARKET IN THE MIDDLE EAST: STRATEGIES FOR LEADING THE NEXT WAVE
• Projecting the growth and type of content in the Middle East
- How the region’s content ecosystem is changing and how should di_ erent players in the content value chain react
- Examining developments in crowdsourced content creation; smart content aggregation and curation;
2nd screen/social TV; and custom-branded content & entertainment.a
• Adapting business models to align with unique geography, audience and challenges in rapidly evolving media landscape
- How can the industry meet the demands of fragmentation, personalisation and localisation in the region?
• Analysing the role of content as a critical driver for growth in mobile, advertising, & e-commerce
• Meeting the challenge of changes in viewer behaviour
- What is the key to engaging an audience that is more distracted than ever before?
• Which technologies will most impact the Middle East content ecosystem and with what outcome?
- Expectations for the coming year

Ahmed Nassef, Co- Founder of Social TV Startup, TELFEZ

9:40am KEYNOTE PANEL
DEVELOPING, MANAGING AND MONETIZING CONTENT: GAINING COMPETITIVE ADVANTAGE THROUGH COLLABORATION
• Examining developments in emerging digital content strategies
- How is the value chain shifting and what does it mean for the di_ erent players?
• Reviewing partnership opportunities and leveraging carrier relationships
- Best practices for distributing and managing content
- Who is enabling the content?
- Insourcing vs. Outsourcing content services
• Creating a pro_ table value chain through new forms of ecosystem collaboration
- Where will revenues come from next?
• Analysing emerging methods of content discovery and monetization and creative approaches to multi-screen content
MODERATOR: Nick Grande, Managing Director, CHANNEL SCULPTOR

Heba AlSamt,
Digital Media Director, DUBAI MEDIA INC.
David Waterhouse, VP Business Intergration, OSN
Hussein Freijeh, Managing Director, YAHOO! MIDDLE EAST

10:20am Morning coffee and dedicated networking time

10:40am ANALYST INSIGHT
WHAT IS THE FUTURE FOR THE ARABIC INTERNET?
In this session delegates will gain valuable insight into the developments in Internet content across the region including:
• How are regulations and broadcasting laws shaping the way forward for the Middle East content and broadcast industry?
• How is internet based content changing the market and what is the vision for the Arabic internet?
• How is content currently being consumed and how is this likely to change?
• How to best connect new Middle Eastern audiences with online content?
• How to monetise content in the context of the evolution of Arabic internet content and digital services

Johann Adjovi
, Manager, ANALYSYS MASON
Karim Yaici, Analyst, ANALYSYS MASON

11:00am ROUNDTABLE DEBATE
LOCALISING CONTENT AND INTERCONNECTING NETWORKS: GETTING CONTENT CLOSER TO THE CUSTOMER TO
IMPROVE END USER EXPERIENCE
• Creating, managing and delivery local content – developments, challenges and opportunities
• Reviewing developments in CDNs in the region and their role in delivering content closer to the edge
• Debating the state of interconnection in the region: how can carriers be encourage to exchange tra_ c
• Determining the creative, licensing and cost challenges of developing local content
• Meeting the challenge of developing content packages tailored to the fractured markets that exist across the middle east and targeted to different devices?
• Reviewing the emergence of cloud-based services: what do they mean for the Middle East Market
- How can content providers & broadcasters align the right content with the right device?
• Examining the impact of evolving technology on content acquisition and development

Thair Soukar, Head of Digital Strategy, SKY NEWS ARABIA
Mahesh Jaishankarm, Vice President, DATAMENA
Taimur Ellahi, Director of Strategic Planning and Performance, INTIGRAL
Radwan Moussalli, Managing Director and Regional Head MENA, TATA COMMUNICATIONS
Marco Branstaetter, Business Development Manager, UAE_IX
Scott Sullivan, Vice President Strategy, C&WS ETISALAT UAE

11:50am CASE STUDY
MONETISING CONTENT THROUGH ADVERTISING
The debate has moved from ‘can I make money from digital content’ to ‘how can I make more money from digital content’. This session will explore how content owners can harness advertising based revenue streams. What can content owners learn from ad-funded TV business models and what is the role of advertising agencies in the connected media space?

Ayman Irshaid, CEO, AREEBA AREEBA

12:10pm Networking lunch

1:30pm CASE STUDY
MAKING MONEY FROM MOBILE: DELIVERING CONTENT THAT CAN DRIVE REVENUES FOR KEY STAKEHOLDERS
Whilst the mobile apps business is flourishing the challenge to create a sustainable and vibrant content ecosystem remains. This
session will discuss emerging business models to support the mobile content and apps ecosystem. What are the di_ erent
quality, differentiation and monetization models that will maximise revenues in an increasingly fragmented market? Where do
the revenues lie in a companion screen environment? What applications are driving demand and how can they be monetized?

Alain Mayni, Client Partner MENA, FACEBOOK

1:50pm MULTIPLATFORM FOCUS
DEVELOPING SUSTAINABLE AND VIABLE MUTLIPLATFORM DELIVERY AND ENGAGEMENT STRATEGIES
• Reviewing the latest developments in multiplatform delivery strategies for content owners – how to work in a
fragmented market
• Choosing who to partner with and building viable and sustainable collaborative business models:
- Examining the content opportunities of mobile TV
- What are content owners doing to engage on a triple or dual screen?
- Who are the emerging players in the region?
- Opportunities via media players
- The role of social media and user generated content
• Where will be the next platform that the consumer chooses to engage on?
• What do cloud services mean for content owners?
• Forecasting trends and the opportunities o_ ered through multiple content platforms, the consumer engagement and brand
proposition and usage
MODERATOR: Andre Popov, Partner, PEPPERS & ROGERS GROUP

Fares Akkad
, Head of New Media, MBC
Alain Mayni, Client Partner MENA, FACEBOOK

2:40pm Afternoon coffee and dedicated networking time

3:10pm CASE STUDY
ON DEMAND TV AND VIDEO: MARKET DYNAMICS AND OUTLOOK IN THE MIDDLE EAST
On-demand services are changing the economics of the screen, both for free-to-air and Pay TV .This session will discuss how the internet connected TV is changing the way consumers use the television and the examine the e_ ect on demand services across a range of media and content types are having on the Middle East market. How will IPTV and OTT services converge in the region

Carlos Tibi, CEO, ICFLIX

3:30pm ROUNDTABLE DEBATE
IS OTT AND ON DEMAND CONTENT THE NEXT BIG THING? NEW BUSINESS MODELS FOR THE CONTENT ECOSYSTEM
• How are OTT players changing the market and what does the model mean for content owners?
• Rede_ ning business models for carriers, operators, content owners and OTT players
- What impact is the interoperability and explosion of devices on the value chain?
- How can players prevent cannibalisation of existing market share?
• Analysing models, demand and prospects for di_ erent types of content
• Creating a collaborative approach
- How can players focus on synergies rather than di_ erences to make a better consumer experience
- Responding to consumers’ newly developed sensitivity to quality of service
• Tackling the issues of ROI and piracy

Eddy Maroun, CEO, ANGHAMI
Christos Mastoras, Business Development Director, YAHOO! MIDDLE EAST
Ayman Irshaid, CEO, AREEBA AREEBA
Samer Abdin, Co-Founder, ISTIKANA.COM
Abed Agha, Managing Director, VINELAB

4:20pm CLOSING REMARKS FROM THE CHAIR

4:30pm EVENING RECEPTION

Contact Details

For more information about the programme please speak to the Conference Producer Ifalase McGowan email: Ifalase.McGowan@capacitymedia.com or call: + 44 (0) 20 7779 8738.





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