Capacity Conferences

Ellen Van Meerendonk

Client Development Director YAHOO! MIDDLE EAST AND AFRICA


Ellen Van Meerendonk is Client Development Director for Yahoo Middle East and Africa -   Responsible for aggregating and translating industry development insights, regional market analysis, trends & category activity (globally & locally) in order to generate and build strategic high-level campaign ideation to meet client goals and objectives.

She was formerly the Head of Strategic Solutions for Yahoo Maktoob, where she was responsible for the delivery of best-in-class commercial solutions for clients and for the design of campaign strategies through trend analysis and industry insights.

Ellen is a well-rounded marketing communications professional with 15 years of experience across Europe and the Middle East.  Before joining Yahoo Maktoob, she spent 9 years at adidas Middle East and Africa, where she held a number of marketing and communications roles, most recently as Head of Brand Marketing for Sport Performance & Sport Style. In that capacity, Ellen lead the development of the brand marketing strategy for adidas in the Middle East and Africa across ATL advertising, media buying, digital, PR, and experiential marketing. 

Between 1998 and 2003, Ellen worked for Davilex Games BV, a global developer and publisher of video games based in The Netherlands, where she held roles in product management and marketing, and was responsible for all Pan-European marketing communications activities.    

Ellen holds a Bachelor of Arts in audiovisual media and a Master’s degree in European media from the Utrecht Academy of the Arts in Holland.



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