Messaging & SMS World 2018
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Nick Lane

Mobile Insight Analyst MOBILE SQUARED
Nick is Chief Insight Analyst and Founder at mobilesquared, and specialises in all aspects of the mobile and telecommunications
industries, including; OTT and messaging, unified communications, mpayments, mobile marketing and advertising, premium rate
services, automated platforms, mobile internet and social media, apps and content, as well as technology. Nick oversees all aspects
of client projects; research, analysis, data modellling, and creative output, to drive awareness of our clients' brands through white
papers or reports, or provide our clients with market positioning and competitor analysis to support company expansion and product
launches. Nick speaks at conferences around the world, and is a judge for the Global Mobile Awards, the MEFFYS and the EMMAs. In
his time as an analyst, Nick has written strategic industry reports on "Mobile Advertising: Cutting Through The Hype," "Taking Internet
Mobile", "Consumer behaviour on Mobile," "Mobile Network Planning," "IP-Core Networks: Legacy vs Next-Gen", to name a few.

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