Messaging & SMS World 2018
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James Williams


James Williams is the Founder and CEO of MrConnectivity, a consultancy practice having Mobile Engagement as its principal focus; A2P SMS is a core competence within that. Clients include Mobile Network Operators (MNOs), content Aggregators, API companies, Messaging Hubs and technology vendors. James founded MrConnectivity four years ago, leveraging 20 years’ Telecommunications experience. Much of his time now is spent guiding MNOs globally in securing their A2P SMS channels, effectively monetising all traffic and helping them develop comprehensive Mobile Engagement strategies and multi-channel product suites that can be used by their Enterprise clients (Inbound and Outbound). Technology alone is not the ‘silver bullet’ and a holistic approach is required. Companies bring their brand and MrConnectivity helps with the rest.

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