Messaging & SMS World 2017
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Ira Cohen

VP Business development and Marketing MMD SMART

Ira is a seasoned marketing professional with experience in consumer electronics, telecommunications, semiconductors and health care. His unique expertise is identifying consumer applications for innovative technologies and he has been a vocal advocate for leveraging new technologies to better people’s lives.

At MMDSmart, Ira is responsible for strategic accounts, global business development, marketing and advancing MMDSmart’s innovative smart messaging platform. His professional career began in the food industry, creating a premium food brand, building retail marketing channels, and developing industry partnerships. He has also worked for 2 of the leading mobile phone manufacturers, Fortune 500 companies, and technology startups. He played an active role in telecom industry efforts that resulted in standardization for advanced SIM cards, and authorizing civilian use of Bluetooth frequencies.

He has served on industry committees and advisory boards and has spoken at many leading industry forums including the Mobile World Congress, Financial Times Mobile Leadership Conference, Mobile Entertainment Market, Flash Memory Summit, E-Smart, AHIP Institute, and Health 2.0.


A New York native and avid sports fan, Ira, and his wife have 5 children, 3 grandchildren, and live amidst a bucolic biblical landscape of olive groves, forested slopes and grazing sheep in the valley below.



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