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João Pedro Flecha de Lima

João Pedro Flecha de Lima has been the CEO of EllaLink for the past 2 years, with the mandate to build the pioneer submarine cable system that will connect Europe and Latin America directly.

Previously, as Head of the Mobile division of Samsung Electronics in Brazil, he secured for Samsung the position of industry market leader in Brazil. Before Samsung, Mr. Flecha de Lima led the startup of Huawei Technologies in Brazil and also served as Project Finance VP at ABN Amro Bank, and Senior Associate at McKinsey & Company.

Mr. Flecha de Lima holds an MBA from Columbia University Graduate School of Business in New York; in addition to a BSc in Civil Engineering from the University of Brasilia.

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